More social traffic and followers.
By standardizing and optimizing your content on Social Media Platforms you will increase your exposure. More users will see and read your content which will also lead them to share your content with their friends and followers, increasing your exposure dramatically. Over time, your following will grow more and more from your consistent Social Media efforts and you will see more traffic from social media to your website or to your physical location as a result.
If you have a good Social Media and Content Strategy, you can attract new people to your online pages. By then creating engaging content, that your audience wants to see, it will be a lot easier to convert prospects into customers.
It is vital as a business with a digital presence to constantly post content to your audience.
This content, when aligned across all digital platforms, forms an image of your brand that customers can understand and familiarize themselves with before visiting your physical location. This will in turn lead into more customers as prospects will be more likely to engage with you.
Improved brand reputation.
When people read your material, they'll be building an impression of your brand. If they find what they read helpful, informative, or enlightening, they'll think more highly of your brand. Furthermore, if they see your content published on external sources and showing up on their social newsfeeds, they'll perceive of you as a more trustworthy, established thought leader in the industry.
Content marketing is the cheapest way to market yourself. It's incredibly cost-effective, and even better--it offers compounding returns. The first three months of a content marketing strategy might not yield much in the way of results, but your next few months will start to see growth. The pace of the growth accelerates thereafter. By the time you're a few years in, your return could easily quadruple your investment (or more), consistently.